The project focused on developing a distinctive 3D visual identity for Tapeeze cards, emphasizing their innovation and ease of use. The main challenge was to translate Tapeeze’s values into a modern and captivating aesthetic that stands out in a competitive market.

This visual identity needed to not only highlight the uniqueness of the cards but also seamlessly integrate with the brand’s existing communication materials.

A key aspect of this project was to explore animation techniques to enhance Tapeeze’s brand storytelling. The challenge lay in finding the right balance between dynamic motion and clarity to create engaging animations that resonate with the audience.

Through experimentation with timing, transitions, and visual effects, the goal was to convey Tapeeze’s innovative essence while maintaining a cohesive and polished aesthetic that complements its visual identity.